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Expedition Africa - Blog

Expedition Africa - Blog


For the Love and development of Adventure Racing. Expedition Africa established in 2006 and has organised over 150 adventure races in Africa and Internationally. This blog is about our story over the years and our personal views.

International Events and Brand Director ARWS
Heidi AR.jpg

Excited about the new era of adventure that awaits!

Years and years of investment into our beloved sport with all my heart, created this opportunity for me to take it further. I could not resist and I am sure like all things this will bring other challenges but also new adventures. I will continue with our current events and grow slowly into this role. Lets belive that I can be a great assest for the business and enhance the overal brand.

See below the announcement that went out on social media: 

The ARWS is pleased to announce the appointment of Heidi Muller to the position of ARWS International Events and Brand Director.

Heidi is well known amongst the international adventure racing community from her role with Kinetic Events Africa, who have organised the very successful Expedition Africa over the last 10 years, and more recently Expedition India. She has a contagious love for Adventure Racing and brings a wealth of experience and expertise to the ARWS. She has dedicated most of her career to adventure racing through either competing or organising.

The ARWS is now growing rapidly, particularly with the ARWS Regional Circuits starting this year. Heidi will be a welcome addition to the ARWS team to further build and develop the ARWS across the globe. She will be working with the current ARWS events to support the quality and consistency of these adventure races. She will also coordinate and mentor potential new events including Demonstration races and other international adventure races.

Photo: Bruce Viaene Photography


There you have it! 


#itsallaboutlove always and will stay that way. 

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